Living In Atlanta
Dear HNR Family,
I wanted to share a success story with you:
You’ve all seen emails from me that begin, “MEDIA REQUEST.” Often, these emails come before the overtaxed and time-starved, so a number of responses either miss the mark completely or miss the deadline. But occasionally, someone is paying acute attention and sends me a lead that fits the reporter’s request exactly.
This was the reporter’s request -
“I’m working on another story for the Atlanta Business Chronicle’s Living in Atlanta magazine, in which I’d like to spotlight a handful of high-profile residential listings in metro Atlanta. I’m trying to learn about homes for sale owned by notable Atlantans or with a unique history or features.“
Atlanta Perimeter sales associate, Jayme Jay, had Keshia Knight Pulliam (Rudy from the Cosby Show’s) house listed and she was paying attention. Keshia’s home and story (and Jayme Jay’s name) were featured in last week’s Atlanta Business Chronicle Living in Atlanta Magazine. (see attachment)
I sent this email to Jayme and the Reporter today:
Lori,
I’m very pleased with the story and placement and I believe that Keshia and Jayme are pleased as well. Thank you so much for making it happen. As always, it is a pleasure working with you.
Thanks,
Alisa Bennett-Hart
The reporter and I received this response from Jayme today:
I second that!!
Lori we got an offer today!!! Thank you sooooo much for everything!! I will be bringing more clients your way!
I appreciate you both very much!!
My Best,
Jayme Jay
Did PR help to secure the offer? I don’t know but increased exposure in this market is always a good thing especially when it only cost time and effort.
Moral of the story – Pay attention to the MEDIA REQUESTS. Respond quickly with exactly what the reporter requires (the reporter is in control here). And it doesn’t hurt to list the home of a cute Cosby kid either!
Alisa Bennett-Hart
Harry Norman, Realtors®
Assistant Director of Communications
Corporate Marketing and Communications
